Start A Business Online In India

There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online. I’ve seen thousands of people start and grow successful businesses by doing the following:

Find a need and fill it.
Write copy that sells.
Design and build an easy-to-use website.
Use search engines to drive traffic to your site.
Establish an expert reputation for yourself.
Follow up with your customers and subscribers with email.
Increase your income through back-end sales and upselling.
Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.

Step 1: Find a need and fill it.
Most people who are just starting out make the mistake of looking for a product first, and a market second.

To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:

Visit online forums to see what questions people ask and what problems they’re trying to solve.
Do keyword research to find keywords that a lot of people are searching, but for which not many sites are competing.
Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and create a product for a market that already exists–and do it better than the competition.
Related: 8 Great Time-Tracking Apps for Freelancers

Step 2: Write copy that sells.
There’s a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:

Arouse interest with a compelling headline.
Describe the problem your product solves.
Establish your credibility as a solver of this problem.
Add testimonials from people who have used your product.
Talk about the product and how it benefits the user.
Make an offer.
Make a strong guarantee.
Create urgency.
Ask for the sale.
Throughout your copy, you need to focus on how your product or service is uniquely able solve people’s problems or make their lives better. Think like a customer and ask “What’s in it for me?”

Related Book: Write Your Business Plan by The Staff of Entrepreneur Media, Inc.

Step 3: Design and build your website.
Once you’ve got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention–otherwise they’re gone, never to be seen again. Some important tips to keep in mind:

Choose one or two plain fonts on a white background.
Make your navigation clear and simple, and the same on every page.
Only use graphics, audio or video if they enhance your message.
Include an opt-in offer so you can collect e-mail addresses.
Make it easy to buy–no more than two clicks between potential customer and checkout.
Your website is your online storefront, so make it customer-friendly.
Related: Top 10 Best Chatbot Platform Tools to Build Chatbots for Your Business

Step 4: Use search engines to drive targeted buyers to your site.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.

Related Book: Ultimate Guide to Pay-Per-Click Advertising by Richard Stokes

Step 5: Establish an expert reputation for yourself.
People use the internet to find information. Provide that information for free to other sites, and you’ll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information.

Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.
Include “send to a friend” links on valuable content on your website.
Become an active expert in industry forums and social networking sites where your target market hangs out.
Related: How to Create a Facebook Messenger Chatbot For Free Without Coding

You’ll reach new readers. But even better, every site that posts your content will link back to yours. Search engines love links from relevant sites and will reward you in the rankings.

Related Book: No B.S. Trust-Based Marketing by Dan S. Kennedy and Matt Zagula

Step 6: Use the power of email marketing to turn visitors into buyers.
When you build an opt-in list, you’re creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them email. That means:

You’re giving them something they’ve asked for.
You’re developing lifetime relationships with them.
The response is 100 percent measurable.
Email marketing is cheaper and more effective than print, TV or radio because it’s highly targeted.
Anyone who visits your site and opts in to your list is a very hot lead. And there’s no better tool than email for following up with those leads.

Related Offer: Get a 60-day free trial to email marketing platform Constant Contact.

Step 7: Increase your income through back-end sales and upselling.
One of the most important internet marketing strategies is to develop every customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part–not to mention the most expensive. So use back-end selling and upselling to get them to buy again:

Offer products that complement their original purchase.
Send out electronic loyalty coupons they can redeem on their next visit.
Offer related products on your “Thank You” page after they purchase.
Reward your customers for their loyalty and they’ll become even more loyal.

Related Book: No B.S. Guide to Maximum Referrals and Customer Retention by Dan S. Kennedy and Shaun Buck

The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven’t changed at all. If you’re just starting a small business online, stick to this sequence. If you’ve been online awhile, do a quick review and see if there’s a step you’re neglecting, or never got around to doing in the first place. You can’t go wrong with the basics.

Bitcoin Price Plunges After Cryptocurrency Exchange Is Hacked

There has been a sharp drop in the price of bitcoin and other virtual currencies after South Korean cryptocurrency exchange Coinrail was hacked over the weekend.

A tweet from Coinrail confirming the cyber-attack sent the price of bitcoin tumbling 10% on Sunday to two-month lows.

The world’s best-known cryptocurrency lost $500 (£372) in an hour, dropping to $6,627 on the Luxembourg exchange Bitstamp, while most other digital currencies also recorded large losses.

Cryptocurrencies have a mysterious allure – but are they just a fad?
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The latest attack highlights the lack of security and weak regulation of global cryptocurrency markets.

Coinrail later said in a statement on its website that its system was hit by “cyber intrusion” on Sunday, causing a loss for about 30% of the coins traded on the exchange. It did not quantify the value, but the local Yonhap news agency estimated that about 40bn won (£27.8m) worth of virtual coins was stolen.

Coinrail said: “Seventy percent of total coin and token reserves have been confirmed to be safely stored and moved to a cold wallet [not connected to the internet]. Two-thirds of stolen cryptocurrencies were withdrawn or frozen in partnership with related exchanges and coin companies. For the rest, we are looking into it with an investigative agency, related exchanges and coin developers.”

Police have begun an investigation, according to the Korea Herald, which cited a spokesperson as saying: “We secured the access history of Coinrail servers and we are in the process of analysing them.”

Bitcoin was trading at about $6,750 on Monday afternoon – down from an all-time peak of almost $20,000 in the week before Christmas. In February, it fell to $5,900.

Bitcoin price chart
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South Korea is one of the world’s major cryptocurrency trading centres, and is home to one of the busiest virtual coin exchanges, Bithumb.

There have been a series of thefts from cryptocurrency exchanges in recent months. Japan’s Coincheck was hacked in January, with more than $500m-worth of digital currency stolen. It started reimbursing customers in March, but faces two class-action lawsuits. In December, the South Korean exchange Youbit shut down and filed for bankruptcy after being hacked twice.

Naeem Aslam at online trading platform ThinkMarkets said: “The question is: is there any limit to these hacks? After every few months, we are seeing the same pattern emerging. This is the result of loose regulatory control and regulators must step in to protect the consumers. Anyone who wants to do anything with exchanges should be forced to adopt high-grade security and regular security upgrades.”

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The Wall Street Journal (£) reported on Friday that US regulators were investigating potential price manipulation at four major cryptocurrency exchanges. The investigation comes six months after CME Group launched bitcoin futures. Coinbase, Bitstamp, itBit and Kraken have been asked to share trading data related to the futures contracts.

Analysts said bitcoin volatility was fading, after the price increased threefold between mid-November and mid-December. David Jones, the chief market strategist at trading platform Capital.com, said this was driven by increased publicity as bitcoin went from being a niche IT interest to becoming mainstream, but added that the hype has now gone.

He noted that Facebook and Google had banned cryptocurrency adverts. “Plenty of latecomers to the cryptocurrency rally have had their fingers burnt, have taken their losses (or are still sitting on them) and have vowed never to return,” Jones said. “Activity amongst the wider public has slowed. Arguably, the introduction of a listed futures contract for bitcoin has also calmed the wilder market moves.”

• The subheading of this article was amended on 12 June 2018 because an earlier version referred to Coincheck losing about £28m of virtual currency. That loss was meant to refer to Coinrail.

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Donate A Car In California

It is safe to say that you are prepared to give an auto in California? Provided that this is true, bravo! Giving an auto to philanthropy is a magnificent choice on numerous levels. Above all else, your gift goes to encourage an extraordinary reason. Additionally, you get your old vehicle or garbage auto got off of your property for nothing out of pocket. You are likewise reusing an old vehicle, and you additionally get the chance to assert the auto gift as a duty reasoning.

In this post you’ll discover a few hints on the best way to give an auto in California and some particular necessities you ought to know about that identify with California auto gifts.

1. To give an auto in California, you start by presenting an online auto gift frame or calling the philanthropy you wish give your vehicle to. On the off chance that you wish to assert the auto gift as an expense finding, make certain to watch that the philanthropy is an IRS perceived charitable association.

2. The procedure for accepting the duty receipt for your magnanimous gift may fluctuate. A few philanthropies will email you the underlying receipt while others have the tow truck furnish you with the receipt at the season of get. This is only an underlying receipt and empowers you to assert an assessment derivation of up to $500. You should check with the philanthropy to discover what their technique is for furnishing you with this receipt when you present your vehicle gift.

3. In the State of California, the tags stay with the vehicle, so these ought not be evacuated before the pickup.

4. Recording a Release of Liability with the California Department of Motor Vehicles is a vital advance you would prefer not to miss when you give an auto. This record discharges you from future risk which may emerge for any reason after the vehicle is given. In California the system for recording a Release of Liability is that you should restore the pink segment of the title or DMV frame REG 138 to your neighborhood Department of Motor Vehicles. On the other hand, you can record your arrival of risk online at http://www.dmv.ca.gov.

5. In the event that your vehicle offers for more than $500, or on the off chance that it meets all requirements for a honest esteem impose finding, you will get extra duty printed material after the offer of the vehicle happens. The sum you will be permitted to deduct on your assessments will differ contingent upon a few variables which could incorporate the value the vehicle is sold for or whether the vehicle is named an equitable esteem auto gift.

6. One final point we should say is that in the event that you intend to guarantee your auto gift assess derivation on your 2012 duties, you have to ensure you give the auto a long time before the due date of December 31, 2012. The philanthropy ought to have ownership of the vehicle before midnight on December 31st, or if nothing else have the pickup well in progress, with the end goal for you to assert your assessment derivation in 2012. Try not to hold up till the last moment as there could be postpones that could bring about you being not able claim the gift as a derivation for the present assessment year.

In the event that you have any further inquiries identified with your auto gift charge derivation, most foundations are generally educated about the procedure and printed material required, notwithstanding, you ought to counsel a CPA or bookkeeper for specifics in regards to your specific expense circumstance.

For extra inquiries identified with auto gifts in California, you can contact your nearby DMV or visit the California DMV site for the most recent data on state particular necessities.