How to Start a Business Online

There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online. I’ve seen thousands of people start and grow successful businesses by doing the following:

  1. Find a need and fill it.
  2. Write copy that sells.
  3. Design and build an easy-to-use website.
  4. Use search engines to drive traffic to your site.
  5. Establish an expert reputation for yourself.
  6. Follow up with your customers and subscribers with email.
  7. Increase your income through back-end sales and upselling.

Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.

Step 1: Find a need and fill it.

Most people who are just starting out make the mistake of looking for a product first, and a market second.

To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:

  • Visit online forums to see what questions people ask and what problems they’re trying to solve.
  • Do keyword research to find keywords that a lot of people are searching, but for which not many sites are competing.
  • Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and create a product for a market that already exists–and do it better than the competition.

Related: 8 Great Time-Tracking Apps for Freelancers

Step 2: Write copy that sells.

There’s a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:

  1. Arouse interest with a compelling headline.
  2. Describe the problem your product solves.
  3. Establish your credibility as a solver of this problem.
  4. Add testimonials from people who have used your product.
  5. Talk about the product and how it benefits the user.
  6. Make an offer.
  7. Make a strong guarantee.
  8. Create urgency.
  9. Ask for the sale.

Throughout your copy, you need to focus on how your product or service is uniquely able solve people’s problems or make their lives better. Think like a customer and ask “What’s in it for me?”

Related Book: Write Your Business Plan by The Staff of Entrepreneur Media, Inc.

Step 3: Design and build your website.

Once you’ve got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention–otherwise they’re gone, never to be seen again. Some important tips to keep in mind:

  • Choose one or two plain fonts on a white background.
  • Make your navigation clear and simple, and the same on every page.
  • Only use graphics, audio or video if they enhance your message.
  • Include an opt-in offer so you can collect e-mail addresses.
  • Make it easy to buy–no more than two clicks between potential customer and checkout.
  • Your website is your online storefront, so make it customer-friendly.

Related: Top 10 Best Chatbot Platform Tools to Build Chatbots for Your Business

Step 4: Use search engines to drive targeted buyers to your site.

Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.

Related Book: Ultimate Guide to Pay-Per-Click Advertising by Richard Stokes

Step 5: Establish an expert reputation for yourself.

People use the internet to find information. Provide that information for free to other sites, and you’ll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information.

  • Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.
  • Include “send to a friend” links on valuable content on your website.
  • Become an active expert in industry forums and social networking sites where your target market hangs out.

Related: How to Create a Facebook Messenger Chatbot For Free Without Coding

You’ll reach new readers. But even better, every site that posts your content will link back to yours. Search engines love links from relevant sites and will reward you in the rankings.

Related Book: No B.S. Trust-Based Marketing by Dan S. Kennedy and Matt Zagula

Step 6: Use the power of email marketing to turn visitors into buyers.

When you build an opt-in list, you’re creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them email. That means:

  • You’re giving them something they’ve asked for.
  • You’re developing lifetime relationships with them.
  • The response is 100 percent measurable.
  • Email marketing is cheaper and more effective than print, TV or radio because it’s highly targeted.

Anyone who visits your site and opts in to your list is a very hot lead. And there’s no better tool than email for following up with those leads.

Related Offer: Get a 60-day free trial to email marketing platform Constant Contact.

Step 7: Increase your income through back-end sales and upselling.

One of the most important internet marketing strategies is to develop every customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part–not to mention the most expensive. So use back-end selling and upselling to get them to buy again:

  • Offer products that complement their original purchase.
  • Send out electronic loyalty coupons they can redeem on their next visit.
  • Offer related products on your “Thank You” page after they purchase.

Reward your customers for their loyalty and they’ll become even more loyal.

Related Book: No B.S. Guide to Maximum Referrals and Customer Retention by Dan S. Kennedy and Shaun Buck

The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven’t changed at all. If you’re just starting a small business online, stick to this sequence. If you’ve been online awhile, do a quick review and see if there’s a step you’re neglecting, or never got around to doing in the first place. You can’t go wrong with the basics.

 

Make Money Online With Your Own Internet Business

The Make Money Farce
You have seen them and probably received thousands of them since you have begun internet marketing. They come out the wood works, don’t they? Opportunities promising that you too can make money online with little to no effort. You then invest your money into the opportunity only to find out there aren’t any pies in the sky… only the cold hard reality that you just spent some of your rent money on someone’s new car.

Yes, this is the reality many internet marketers face. I have been there. I started in this business with my father and let me tell you… we have seen every scam under the sun. Why? Because we were those people who had a dream and wanted to help other people through success only to find out there ain’t no free lunch in business. The cold hard truth is that “business is business”. Period. There are a million work from home opportunities contrived each year. There are many more gullible individuals who buy into the dream. In the end, they are left like me and my dad… a few thousand dollars shorter.

But, It’s Online And It Has To Be TRUE
Here is a revelation. People who scam lie. They don’t just lie a little, its more like lie a lot. They want you to trust them, and to believe their story. But when it comes to delivering… well. You know. You’ve been there a thousand and one times. You’ve spent your money on the magic potions of the internet only to realize that you are out of money and now have a rash (the legendary rash of discouragement).

I’m not here to sell you a pie in the sky. I am here to be your jolt of reality. Sleeper, it’s time to wake up! The internet is not some new invention that defies the laws of business. It is business on steroids. Imagine the business rules you know and then multiply them by the sheer volume of variables now introduced by the online component. The internet can allow you to become very wealthy or very broke.

So… Can I Make Money Online Or Not?!
You can young Jedi. I know some of the things I’ve said may be a little cheeky but I am serious. There is no money like “internet business” online money. The thing is you have to see it for what it is. Your internet business is just that… a business. Do not enter the online business field with any other mindset than “I am going to run MY business”.

There is nothing more rewarding and satisfying professionally then running your own business. And if ran right, your internet business can feed you and your family. You may be looking for quick ways to make money. Once you setup your business depending upon the model you use the money can come quick. It all comes down to you and your imagination. Add hustle, grind, and grit and you got something.

 

How To Save A Business Time And Money

If you’re an entrepreneur, you wear many hats, at least when your starting out. You’re the CEO, CFO and COO, along with the salesman, head of shipping and delivery and the marketing and advertising person. Everything that must be done, you’re the one to do it.

And, combined with only so many working hours in a day, it’s easy to see why it can be difficult to make any progress with your online business once you reach a certain point.

Once you have set up a business, you need to consider ways you can help it to grow. One of the ways to save a business time and money so it can develop is to put the necessary systems in place to help it run more efficiently.

Dealing with Emails

This might not be such a big problem at first, but as your online business grows, you’ll get a lot of people emailing and messaging to ask you questions about your products or services.

Rather than spending a couple of hours every day responding to these and building good relationships with your followers, you can pass the task on to somebody else to complete. Neglecting the messages is never a good solution, since it could give your business a bad reputation.

Website Updates

Starting your own website might not seem very time-consuming at first, but if you’re successful and you start to get lots of visitors, you will need to regularly update your website in order to maintain your popularity and keep your followers happy.

Outsourcing allows you to free up your time for important tasks that demand your full attention. Also, it makes it possible for you to get people who are more skilled and knowledgeable than you to complete tasks that take you too long to complete.

Updating Your Social Media Accounts

This is another thing that entrepreneurs should be very involved in, but it can be extremely time-consuming to do all by yourself. As well as making new posts, you need to interact with your followers and let people know about any news or fresh content on your website.

The good news is that it doesn’t all need to be done by you! Social scheduling software means you can schedule posts in advance, and virtual assistants can take care of interaction.

Proof Reading

Stop stressing about making small errors in your articles, blog posts and website updates. Seek the services of somebody to proof read everything for you before it’s published.

This mean you can still publish content even if writing isn’t one of your strong points, and you can save lots of time on checking your spelling and grammar and being g about if you’ve structured your sentences properly.

 

Internet Trends

The contemporary society has become a global room at such a rapid pace. Technology has successfully broken down the wall of distance in the dissemination of information. Before now, it would have been a very long rigorous process for me writing this and getting it typed using some manual sluggish typewriter that could take hours. But thanks to technology for saving me the stress.

The internet has become a networking zone. A meeting place for socialization and business. As a matter of fact, the easiest way to sell or market a product is through online marketing. In a few minutes you will be reaching to thousands of potential consumers with little or no stress. Virtually seven out of ten have constant access to the internet, either through laptops or cell phones.

With the aid of internet, dissemination of information spreads like wild fire across regions. This brings to the awareness of the general public events and issues happening around them. Some of these issues are of great interest either by their delightful or controversial tone as perceived by the public. Either ways, they become trending online, generating highest traffic for bloggers and on top of the chart for journalists.

Internet trends are products of perception. What people perceive an issue to be determines their reactions towards it. So internet trends can be subjective to an individual society. Issues relating to same-sex marriage would not trend in an European society as much as it will trend in an African society. Reason being because of the different perception of both societies on the subject matter. However there are global trends that cut across societies.

One feature of trends is duration. Every trend has a time span after which it becomes faded and stale. The length depends on how much traffic it generates online which is determined by comments and discussions about the issue.

By and large internet trends can serve as opinion poll. They portray people’s views, mindset and understanding about the issue at hand. Asides from generating dollars for bloggers and site owners, internet trends are statistical analysis. Not only does it show people’s opinion, it also gathers data on statistics of number of comments either positive or negative on each issue. Internet trends can serve as tools for random sampling for a research purpose. Interesting to also mention the less-cost dimension of internet trends. It is easy and faster to a larger audience.

 

How To Start An Online Business – The Secret Is “Service”

If you’re looking to cultivate any sort of business endeavour – online or otherwise – the most important thing that I have found is the role of SERVICE in what you’re doing.

Service is NOT an arbitrary word used to describe whether you respond to customer support emails – it lies at the CORE of what determines whether a business venture will become successful or not.

Putting this into perspective, if you consider what a “business” actually “does” – we’ve witnessed a stark shift from a “production” to a “service” based model over the past 15 years.

Fuelled by the connectivity of the Internet & developments in engineering techniques, the way to “be productive” in the modern world (particularly the West) is to provision new products and tools. How they get made should be a secondary concern (very little profit in it).

The key – as opposed to historic production – is that it’s no longer the case that having “production capacity” is a major deal… almost everybody has access to that.

What people don’t have is a MARKET into which to offer their products. This market (depending on which type of company you end up cultivating) will then determine the PRICE of the product and whether it’s something they’ll consider using.

The point is that if you’re looking to “get into” business, the absolutely most important thing you NEED to consider is what type of SERVICE you will be able to provide as a professional. This service – applied using either your own products/tools, or someone else’s – is the real secret behind why some companies “always” seem to grow, whilst the majority struggle.

This tutorial aims to explain how it works, and what to do if you’re looking to get involved in the world of enterprise.

Service Makes The World Go Round (Literally)

Most people get involved with “business” because they have an idea they wish to pursue.

Perhaps they wanted to create their own clothing line, have some sort of “lifestyle” business (winery/farm etc) or get involved with a particular field (cosmetics / modelling) – the hallmark of “failed” businesses typically starts with someone’s wistful desire to “work for themselves”.

This is a lie. People don’t care that you started a “business” and all the stories you read about a 12-year-old CEO who’s onto his fifth company are only there because the publication wanted some fresh hype to keep its readers coming back.

The simple reality is that the MAJORITY of people are only moved by necessity. How “necessary” they deem a product to be to their life is how much value they’ll attribute to it (and thus a price).

The way to ensure that YOUR products are bought is to create a necessity for its usage. Don’t even think about “selling” it – [most] people aren’t stupid; they’ll attribute a price to any product they deem as essential to their life. No one ever quibbled over the cost of life-saving heart-surgery… and the same principle exists in every other business. People pay you in direct proportion to how much you actually “give a damn” about what you’re doing.

The most important thing is to realize is that “service” sits at the CORE of what makes people interested in a company.

It’s not their “products” or even their “staff” – it’s what they DO on a daily basis which drives RESULTS. This “activity” is what the market recognizes – and is ultimately attracted to.

Think about it.

  • Apple don’t “manufacture” their products. They design them and come up with all the components etc. Their service is design.
  • Tesla do “manufacture” their products because no-one else can do it as well as them.
  • Amazon are really a digital logistics company – no one is able to store and send out as many parcels as effectively as them.

If you want to get into “business”, come up with a RESULT that you can provide to a market.

  • 10,000+ Twitter followers in the first 60 days
  • 150+ YouTube subscribers in the next 90 days
  • Conversational Italian in 14 days GUARANTEED
  • Branding Lessons From Ferrari + Lamborghini
  • CUSTOM SHIRTS get you laid; CUSTOM SUITS get you paid

If you’re looking to “start” a business, the absolute BEST thing you can do is look at what people are ALREADY looking to buy (just browse the “best sellers” section of any marketplace).

This gives you a direct indication of *exactly* what they have a budget for (what they’re willing to PAY for). This allows you to provide this RESULT as a service (IE in your own way) – giving you the ability to start attracting clients by virtue of how effective you are at providing said results.

The BIGGEST issue I’ve seen is leading with a product, or even “solution”. I hear it all the time – “what problem does your business solve”… hardly anyone buying a product actually thinks they have a “problem”. Rather, they are looking for a particular SERVICE that can be provided to them to improve their life in some specific way. Or – as Gary Halbert said – “your marketing should make their pupils dilate”.

Think about it like this – which would you rather do business with: “The World’s LARGEST Social Media Agency” or “The ONLY Agency To GUARANTEE 10,000+ FOLLOWERS In The NEXT 30 DAYS Or Your Money Back “. Whilst the former works for established businesses, the latter works for ANY business – especially new ones.

Notice how you’re not actually selling anything about the “process” of how you achieve the results? This comes afterwards; you need to stipulate EXACTLY what the buyer is going to get for their time/money, which in the case of “social media” is followers. For SEO, it’s #1 Google ranks and for “programming”, it’s to create a “RECURRING SAAS BUSINESS”.

Obviously, the way in which those various results are cultivated is vital. But the irony is no-one cares about how you do it… as long as it’s legit.

This is why some companies “always” seem to win – their “service” is based around the provision of particular RESULTS. They ignore (outsource) everything else.

If Starting A Business, It “Pays” To Focus On Service

In conclusion, if you’re looking at “starting” a business – the key is to forget yourself and focus entirely on the underlying results you can provide to the client.

If you don’t have the skills to provide said results, you need to get to work building them up (which can be done on the job).

Think about every transaction from the perspective of what you can add to the engagement. Don’t be afraid to “give away the family silver” (in terms of “secrets”) – 99% won’t compete with you, and the one guy who will rip you off will jump onto the next fad he finds.

The key thing you need to do from an enterprise perspective is to identify the various “services” which you’re either able – or capable of – providing for anyone with the right budget.

 

How To Look Professional Online

There are billions of people who are using internet for professional purposes. It is called online reputation management. No matter what field of work you are in, online content is powerful in making and marring the image of a person. Though no specific rules define professional behavior online but it is advisable to follow some basic steps in order to look more like an expert and less like an amateur. Here is a guide to help you put your best foot forward on the Web-

The best stands out

The internet does not filter out items you don’t want other people to see. If somebody key in your name into Google then it will deliver the most relevant results. So, load the web with professional content that reflects well on your name.

 

Maintain your reputation

Your privacy and reputation should be taken care of. This process is time consuming but try to dedicate some time to find out and remove dubious content. For e.g. If your friend an objectionable photo on Facebook, try and remove the tag yourself. Make sure, no questionable content should be available related to you on web. Though it is virtually impossible to entirely remove the content once published online but your best option is to keep negative materials from ever hitting the web at the first place.

Protect personal information

Protecting password and other vital information is of supreme importance on the web. If anyone gets access to your account, it may ruin things beyond repair. People get victims of identity theft, sometimes financial resources get stolen and other times computers are hacked. So, the password should not be easy-to-guess thing. Keep on monitoring all accounts on daily basis.

Branding is must

Maintaining online reputation is not just being safe about your data but think of your online reputation as a product that needs to be marketed continuously. Creating a business fan page on Facebook, joining professional sites like LinkedIn, writing a blog are some of the effective ways to manage your professional presence. It will be great if colleagues and clients review your services or goods. Honest reviews are powerful. Never forget smart web surfers can quickly spot fake reviews. Try to be consistent with messages and profiles. While writing content, make sure you use the same logos, slogan and even fonts. When anybody offers criticism, respond amicably and figure out the solution to solve the problem.

विडियो देखने के लिए यहाँ क्लिक करें >>>

Cash your expertise

 

It is important to be online to pump up your reputation in unlimited ways. There is no better way to present yourself as a well-rounded, trustworthy professional than blogging about a topic that interest you. This initiative will help you establish as an expert on a relevant subject. Even you are not among world’s top experts but putting a thought and value into online content is always appreciated.

The internet memory is accurate

Internet never forgets. If you put write anything online, it is there forever. So be cautious and vigilant what you are feeding it. Not everyone is happy with the internet’s long memory but your vigilance is your best protection.

 

First Week On Fiverr ($500 Earned)

Fiverr is a freelancing platform designed in Israel to provide users with the ability to purchase “gigs” for as little as $5.

Launched in 2010, the service has grown exponentially thanks in part to its availability to digital marketers – everyone from SEO’s to Amazon FBA power sellers outsourcing menial tasks to the experts offering their services through the platform.

By 2015, stories began to emerge of service providers making substantive revenue/profit from the system, with one – SPXMAC – reporting $40,000+ revenue per month (a remarkable achievement).

With this in mind, people with genuine skills, experience and expertise to offer have been drawn to providing their services through the system, me included.

To this end, I felt it appropriate to share some of the progress I made with the platform. It’s not a huge amount but might give some people insight into what works and what doesn’t.

Fiverr’s Online System (How It Works)

The most important thing to appreciate with Fiverr is that the provider has to create the offer for the client.

Whilst there are many other “freelancing” websites, they rely on the client putting up jobs/gigs and having providers facilitate by posting proposals. The client will then sift through the proposals and make a choice.

Due to the opposite nature of the Fiverr system, it’s opened a new way in which the “freelancing” system works.

Rather than pitching for work, the service provider is essentially able to provide a number of “products” / “services” through which they’re able to give buyers a more structured, systematic set of work.

For example, if you’re a logo provider – you’ll be selling your “logo design” service for $150 – to which buyers are able to come, ask questions and purchase.

The point is that this new model is different, and in many cases better, than the previous. It puts the entire focus onto the product/service being offered, and encourages the provider to systematize the delivery process as much as possible – allowing for even higher quality, cheaper prices and more effective service provision.

If you’re looking to create effective (profitable) products/services to list on the site, the key is understanding what buyers are actually looking for, and being able to facilitate that in the most streamlined way. This is where I began with my service offering.

Products / Services To Sell

Obviously, every marketplace / platform has its winners & losers.

The most important thing I have found on the platform is that there are really “two” ways to go about listing products/services:

  1. List products / services based on your experience – if you’re a graphic designer, create the likes of eBook covers, logo designs or website templates for menial fees
  2. List products / services based on market demand – as mentioned, many “digital marketers” use Fiverr as a source of inexpensive, but high quality, services for their growing online businesses

The first is likely going to take longer to bear much fruit; the latter will be much faster, but allow for less creativity in the offering.

I tend to try and blend the two – identify what’s popular and put my own slant on it.

Some of the most popular listings I’ve found are “Amazon Product Listing Descriptions” writing services. The most successful of these is “SPXMAC” who make upwards of $30k/$40k per month.

There are presently 3 providers of this service, typically receiving between 15 to 30 orders per day for their gigs. SPXMAC is definitely the leader.

My Experience

To explain, I didn’t do this under my own name; I helped a friend get set up and we shared the profits.

To do this, I started by listing a number of general services on the Fiverr system based on my friend’s experience in the real world (he was involved with finance).

We began with article writing – imagining that a number of high end “finance” blogs (who relied on quality, accurate and up-to-minute content) would be willing to hire an expert who had been involved with a large number of transactions, trades with a private consortium in London and is very well versed in technology as well.

I wrote out a profile listing which explained his work in the industry, his experiences and (importantly) why he was listing his services on Fiverr.

For the last part, I explained that he was looking to expand his personal brand, and felt that writing articles for money would be the most appropriate way to do it. Rather than sending in guest posts, it would give instant precedent to whoever was making the purchase.

This seemed to go down relatively well (with a number of blog operators buying his articles and using his name/face as an “author” on their sites).

In terms of the products we offered, the first thing we tried was a “Forex” article writing service. This wasn’t overly popular, as it’s a very crowded market and typically works in cycles (IE when the USD/GBP currency pair drops etc).

The thing that did extremely well was “crypto” articles – which we wrote for $25 for 10. This was very low, but allowed us to gain some progress in terms of the reviews / feedback on the system.

Most people who bought the packages would just let us determine which articles to write (we wrote mostly about the current trends in the market, the importance of blockchain, etc) – and began focusing on scaling up as much as possible.

The “crypto” articles were a good run (we made $500 each in the first week) but it was unsustainable at such a low price. We both got burned out, and as such we decided to increase the pricing somewhat – which significantly curtailed the amount of interest/throughput.

Nonetheless, the feedback earned and the quality of buyers improved significantly although the frequency of purchases did diminish.

Recommendations

The biggest thing I’ve found with my time online has been to use your own face.

I’ve done a number of things in the past under pseudonyms. Some of these were legit (running the second largest Webkinz site), but the majority were simply because I didn’t want people to find out what I was doing.

Whilst this was a legitimate reason to cover up my identity, the simple truth is that it prevented me growing very quickly at all. To this end, one of the key things I started to do for my friend was emphasize the importance of owning your name – ensuring that you put forward your unique experiences, ideas and expertise as the core essence of why someone should consider you.

If you do decide to get involved with Fiverr, I would suggest that it’s one of the few ways you can actually “own” your name online by providing actual content. Think of it as an extension to the likes of LinkedIn or Twitter – a “social” touch point through which the “online” community is able to engage with you.

 

Website Value Appraisal: How to Evaluate Your Website’s Value

Although there are many tools for calculating a website’s worth online, they may not always be accurate. It is for this reason that you ought to understand how to evaluate the value of your website. For example, some of these websites use only income gained from Google AdSense. This is wrong because numerous websites have many other income streams other than Google AdSense. Secondly, income from Google AdSense cannot be considered the standard of measuring ad income since it’s actually very low.

Another factor that has been wrongly used to measure the value of a website is Alexa ranking. Although this is a widely used measure, it is mainly based on the amount of traffic to a given website. To be considered, users must have an Alexa toolbar installed. This eliminates the count of many other visitors to a given site. Secondly, a high number of visitors to any given site does not necessarily equate to a high income. Income is mainly based on the business model that any site employs.

Accurate Methods of Determining a Website’s Value

Although these methods may appear tedious, they are the best approach in determining how much a website is worth. Another factor to bear in mind is that only a website’s owner can accurately calculate its worth. This is because only he or she has custody of the website’s data.

1. Amount of Revenue Generated

There are numerous ways to monetize a website. The most common include:

  • Offering ad space – examples include AdSense, Infolinks, and affiliates.
  • Product sales – examples include eBooks, brand caps, and T-shirts.
  • Subscription based payments – examples include online courses and membership based resources.

A website that has these, or any other way of generating income can be valued based on the amount of money it generates daily, monthly, or yearly.

2. The Age of a Website

This offers additional value to a website because search engines, especially Google place more value on it. This is based on a number of parameters including:

  • Brand recognition – the older a site is, the higher the possibility that it has grown into a known brand.
  • Number of backlinks – older websites have more backlinks that newer ones meaning higher traffic.
  • Trust – People will definitely place more trust in an older website than one that has just been created.

Although there may not be a definite monetary value, age places an older website at a higher value.

3. Domain Name

The factor you should consider here is the market potential of the domain name. A domain name can determine a brand’s competitiveness, marketability, and SEO. An easily recognizable domain name is easy to find and remember. This automatically translates to higher traffic and therefore higher potential income.

4. SEO Analysis

Websites vary greatly in terms of the way SEO has been applied. A site that has high quality SEO is definitely more visible than one that doesn’t. As such, it will be of higher value.

5. Web Content

There are websites that automatically attract numerous visitors, including unique pageviews due to the quality and the value of their content. One such example is a news site that is well written and has new content every day. Others are educational sites. Such sites will bear higher values owing to the value of their content. This is also an indicator of the amount of work that has been put into building the site.

6. A Website’s Assets

These are all the additional features that a website has in addition to the basic structure. These can include:

  • An advanced theme
  • An email list
  • Professional type plugins
  • A premium domain name

7. Traffic

A website that attracts a high amount of traffic has a higher potential of business than one that doesn’t. The higher the traffic, the higher the market value.

Top 5 Free Website Worth Calculators

The tools listed below are some of the best free tools for checking a website’s worth, based on the parameters they use.

1. Website Value

Website Value is free website value calculator that helps rank and estimate the value of your website using Alexa and Google rankings. Plus, it is able to estimate how much daily ad revenue your website brings in.

2. Website Outlook

This site evaluates the worth of a website based on Alexa Ranking, Dmoz listing, revenue from ads, daily page views, and so on. It is popular because it also offers suggestions on how to further improve the value of your site.

3. Your Website Value

The Your Website Value team brings 18 years of experience to help you appraise the worth of your website. It shows your web traffic graphically and also gives you a score based on how fast your page loads so you can troubleshoot potential drops in user traffic based on speed performance.

4. Website Value Calculator

Values not only scores your website but also gives you the name and value of the top websites online so you’d have an idea of how your site compares to more famous names like Google or Twitter.

5. Site Price

This is a free tool that uses an assortment of factors to calculate the worth of a given website. Its key pricing parameters include:

  • Number of daily visitors
  • Backlinks available
  • Visibility within search engines